Advertising and competitive behavior : a case study
Year of publication: |
1970
|
---|---|
Authors: | Lambin, Jean-Jacques |
Published in: |
Applied economics. - Abingdon : Routledge, ISSN 0003-6846, ZDB-ID 280176-0. - Vol. 2.1970, 4, p. 231-251
|
Subject: | Werbung | Wettbewerb |
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