Advertising and promotion : an integrated marketing communications perspective
George E. Belch & Michael A. Belch
| Year of publication: |
1998 ; 4. ed., rev., internat. ed.
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|---|---|
| Authors: | Belch, George E. ; Belch, Michael A. |
| Publisher: |
Boston, Mass. [u.a.] : Irwin McGraw-Hill |
| Subject: | Werbung | Marktkommunikation | Sales-promotion |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXII, 762 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Notes: | Frühere Ausg. u.d.T.: Belch, George E.: Introduction to advertising and promotion |
| ISBN: | 0-256-21899-4 ; 0-07-115207-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004366907