Advertising and promotional culture : case histories
P. David Marshall and Joanne Morreale
| Year of publication: |
[2018]
|
|---|---|
| Authors: | Marshall, P. David ; Morreale, Joanne |
| Publisher: |
London : Macmillan Education, Palgrave |
| Subject: | Werbung | Advertising | Werbewirtschaft | Advertising industry | Unternehmensgeschichte | Business history |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | x, 265 Seiten Illustrationen 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-137-02624-8 ; 978-1-137-02623-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011782836