Advertising and quality improving strategies in a supply chain when facing potential crises
Lijue Lu, Jorge Navas
| Year of publication: |
2021
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|---|---|
| Authors: | Lu, Lijue ; Navas, Jorge |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 288.2021, 3 (1.2.), p. 839-851
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| Subject: | OR in marketing | Crisis Management | Quality Improvement | Supply Chain Management | Piecewise Deterministic Differential Game | Lieferkette | Supply chain | Qualitätsmanagement | Quality management | Spieltheorie | Game theory | Krisenmanagement | Crisis management | Werbung | Advertising | Produktqualität | Product quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2020.06.026 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012387373