Advertising and quality in the US market for automobiles
Mark W. Nichols
| Year of publication: |
1998
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|---|---|
| Authors: | Nichols, Mark W. |
| Published in: |
Southern economic journal. - Hoboken, NJ : Wiley Subscription Services, Inc., ISSN 0038-4038, ZDB-ID 219272-X. - Vol. 64.1998, 4, p. 922-939
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| Subject: | Werbung | Advertising | Produktqualität | Product quality | Signalling | Theorie | Theory | Kraftfahrzeug | Motor vehicle | USA | United States | 1985-1990 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001241566