Advertising appeals, moderators, and impact on persuasion : a quantitative assessment creates a hierarchy of appeals
Jacob Hornik, Chezy Ofir, Matti Rachamim
| Year of publication: |
September 2017
|
|---|---|
| Authors: | Hornik, Jacob ; Ofir, Chezy ; Rachamim, Matti |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 57.2017, 3, p. 305-318
|
| Subject: | Werbewirkung | Advertising effects | Werbung | Advertising | Hierarchie | Hierarchy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2017-038 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011756545