Advertising as the instrument of advance of goods in the market (on the example of "California" show-room)
One of modern ways of implementation of business activity is opening of office shops - show-rooms. For definition strong and weaknesses of one of such companies "California" authors made SWOT analysis and market research as a result of which need of improvement of outdoor advertizing for the purpose of increase of competitiveness of shop was formulated is conducted. By results of research the draft of the advertizing concept for a period of 1 year which main objective there was an increase in a client stream at 10% was made.
Year of publication: |
2014
|
---|---|
Authors: | Vorob'eva K.V. ; Gromova V.A. ; Kel'bakh E.I. |
Published in: |
Annals of marketing-mba. - Department of Marketing. - Vol. 2.2014, 08
|
Publisher: |
Department of Marketing |
Subject: | business activity | advertizing | show-room | involvement of buyers | goods advance | competitiveness increase | advertizing concept | market research |
Saved in:
freely available
Saved in favorites
Similar items by subject
-
Sustainable behavior: the need of change in consumer and business attitudes and behavior
Gierszewska, Grażyna, (2019)
-
Bíró, Szilvia, (2014)
-
Gamifying questions by adding context in the creative development marketing research
Ścibor-Rylski, Michał, (2020)
- More ...