Advertising benefits from ethical artificial intelligence algorithmic purchase decision pathways
Waymond Rodgers, Tam Nguyen
| Year of publication: |
2022
|
|---|---|
| Authors: | Rodgers, Waymond ; Tam Nguyen |
| Published in: |
Journal of business ethics : JBE. - Dordrecht : Springer, ISSN 1573-0697, ZDB-ID 1478688-6. - Vol. 178.2022, 4, p. 1043-1061
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| Subject: | AI Algorithms | Digital marketing | Ethical considerations | Künstliche Intelligenz | Artificial intelligence | Ethik | Ethics | Online-Marketing | Internet marketing | Algorithmus | Algorithm | Werbung | Advertising | Marketing | Kaufentscheidung | Purchase decision | Unternehmensethik | Business ethics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10551-022-05048-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013271675