Advertising : concepts and strategies
Harold W. Berkman ; Christopher Gilson
| Year of publication: |
1980
|
|---|---|
| Authors: | Gilson, Christopher C. ; Berkman, Harold W. |
| Publisher: |
New York0 : Random House |
| Extent: | XXX, 610 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-394-32265-7 |
| Source: |
Persistent link: https://www.econbiz.de/10004778609