Advertising corporate social responsibility: Results from an experimental manipulation of key message variables
| Year of publication: |
2013
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|---|---|
| Authors: | Pomering, Alan ; Johnson, Lester W. ; Noble, Gary |
| Published in: |
Corporate communications : an international journal. - Bradford : Emerald, ISSN 1356-3289, ZDB-ID 13343464. - Vol. 18.2013, 2 (24.4.), p. 249-263
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