Advertising : critical readings
Year of publication: |
2010
|
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Other Persons: | Moeran, Brian (contributor) |
Publisher: |
Oxford [u.a.] : Berg |
Subject: | Marketing | Werbung | Kritik | Advertising. |
Published items: |
4 hits in USB Köln Online Catalogue BWL
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The next evolution of marketing : connect with your customers by marketing with meaning
Gilbreath, Bob, (2010)
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The creative process illustrated : (how advertising's big ideas are born)
Griffin, W. Glenn, (2010)
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Advertising and promotion : an integrated marketing communications perspective
Belch, George E., (2012)
- More ...
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Tricks of the Trade: The Performance and Interpretation of Authenticity
Moeran, Brian, (2005)
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©reative engagements and cross-disciplinary approaches to the study of business
Moeran, Brian, (2014)
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Changes and continuities : a revised strategy for the JBA
Moeran, Brian, (2014)
- More ...