Advertising eco-friendly behavior to young adults : "sweat" or "do good"? : how young men and women respond to physical activity- versus caring-oriented appeals
Sandra Praxmarer-Carus, Constanze Gathen
| Year of publication: |
2023
|
|---|---|
| Authors: | Praxmarer-Carus, Sandra ; Gathen, Constanze |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 63.2023, 3, p. 255-273
|
| Subject: | feminine perception | gender identity | green appeals | Pro-environmental advertising | stereotypes | Geschlecht | Gender | Werbung | Advertising | Werbewirkung | Advertising effects | Jugendliche | Youth | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Zielgruppe | Target group | Frauen | Women | Wahrnehmung | Perception | Junge Erwachsene | Young adults |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2023-018 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014375186