Advertising economics under uncertainty: An alternative approach
Year of publication: |
2018
|
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Authors: | Gander, James P. |
Publisher: |
Salt Lake City, UT : The University of Utah, Department of Economics |
Subject: | Advertising | Uncertainty | Bundle | Time Spent | Equivalence |
Series: | Working Paper ; 2018-01 |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Working Paper |
Language: | English |
Other identifiers: | 1019755431 [GVK] hdl:10419/180954 [Handle] |
Source: |
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