Advertising functional foods : the effects of physical body size and appeal type on ad credibility and purchase intentions
Elisabeth Lind Melbye, Håvard Hansen, and Yuko Onozaka
| Year of publication: |
2015
|
|---|---|
| Authors: | Melbye, Elisabeth Lind ; Hansen, Håvard ; Onozaka, Yuko |
| Published in: |
Journal of international food & agribusiness marketing : JIFAM. - Philadelphia, Pa. : Taylor & Francis, ISSN 0897-4438, ZDB-ID 1054998-5. - Vol. 27.2015, 2, p. 142-154
|
| Subject: | consumer behavior | endorser characteristics | advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbung | Advertising | Funktionelle Lebensmittel | Functional food |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011284440