Advertising implications of millennials' motives and device-platform consideration sets : an exploratory study
Year of publication: |
January-June 2016
|
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Authors: | Kassaye, W. Wossen ; Hutto, Alexandra |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 22.2016, 1, p. 16-33
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Subject: | advertising implications | Millennials | electronic devices | Grounded Theory | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Altersgruppe | Age group | Grounded theory |
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