Advertising Intimacy: Relationship Marketing and The Services Consumer
Year of publication: |
1997
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Authors: | Stern, Barbara B. |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 26.1997, 4, p. 7-20
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