Advertising media strategies in the film industry
Year of publication: |
2011
|
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Authors: | Elliott, Caroline ; Simmons, Robert |
Published in: |
Applied economics. - Abingdon : Routledge, ISSN 0003-6846, ZDB-ID 280176-0. - Vol. 43.2011, 28/30, p. 4461-4468
|
Subject: | Werbeplanung | Advertising planning | Wissensgesellschaft | Knowledge society | Mediensektor | Media industries | Filmwirtschaft | Film industry | Strategisches Management | Strategic management | Welt | World |
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