Advertising, quality, and willingness-to-pay : experimental examination of signaling theory
Hsiao-Chien Tsui
| Year of publication: |
2012
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|---|---|
| Authors: | Tsui, Hsiao-Chien |
| Published in: |
Journal of economic psychology : research in economic psychology and behavioral economics. - Amsterdam [u.a.] : Elsevier, ISSN 0167-4870, ZDB-ID 865181-4. - Vol. 33.2012, 6, p. 1193-1203
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| Subject: | Advertising effect | Quality | Willingness-to-pay | Contingent valuation method | Zahlungsbereitschaftsanalyse | Willingness to pay | Werbung | Advertising | Theorie | Theory | Signalling | Produktqualität | Product quality | Experiment | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
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