Advertising, R&D Expenditures and the Market Value of the Firm
Year of publication: |
1993
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---|---|
Authors: | Chauvin, Kevin W. ; Hirschey, Mark |
Published in: |
Financial Management. - Financial Management Association - FMA. - Vol. 22.1993, 4
|
Publisher: |
Financial Management Association - FMA |
Saved in:
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