Advertising Repetition and Variation Strategies: Implications for Understanding Attitude Strength
| Year of publication: |
1994
|
|---|---|
| Authors: | Haugtvedt, Curtis P. ; Schumann, David W. ; Schneier, Wendy L. ; Warren, Wendy L. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 21.1994, 1, p. 176-189
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