Advertising spillovers : evidence from online field experiments and implications for returns on advertising
Navdeep S. Sahni
| Year of publication: |
August 2016
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|---|---|
| Authors: | Sahni, Navdeep S. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 53.2016, 4, p. 459-478
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| Subject: | advertising | internet marketing | field experiments | randomized experiments | consumer memory and advertising | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Experiment | Werbung | Advertising | Feldforschung | Field research | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jmr.14.0274 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011537683