Advertising standardization in multinational corporations - The subsidiary perspective
| Year of publication: |
2003
|
|---|---|
| Authors: | Samiee, Saeed ; Jeong, Insik ; Pae, Jae Hyeon ; Tai, Susan |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 56.2003, 8, p. 613-626
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