Advertising: Stimulant or Suppressant of Online Word of Mouth?
Year of publication: |
2011
|
---|---|
Authors: | Feng, Jie ; Papatla, Purushottam |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - New York, NY : Wiley, ISSN 1094-9968, ZDB-ID 14249509. - Vol. 25.2011, 2, p. 75-85
|
Saved in:
Saved in favorites
Similar items by person
-
Feng, Jie, (2012)
-
Advertising : stimulant or suppressant of online word of mouth?
Feng, Jie, (2011)
-
Feng, Jie, (2012)
- More ...