Advertising Strategy Viewpoints: Differences in Service Providers and Small Business Users
| Year of publication: |
2002
|
|---|---|
| Authors: | Dunn, Paul ; Stevens, Robert E. ; Cole, Henry S. |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 20507926. - Vol. 24.2002, 2, p. 61
|