Advertising "on the go" : are consumers in motion more influenced by ads? : why advertisers should consider consumers' physical activity when planning ad campaigns
Micael Dahlen, John Karsberg, Sofie Sagfossen, Helge Thorbjørnsen, Fredrik Lange
| Year of publication: |
2020
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|---|---|
| Authors: | Dahlén, Micael ; Karsberg, John ; Sagfossen, Sofie ; Thorbjørnsen, Helge ; Lange, Fredrik |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 60.2020, 4, p. 417-425
|
| Subject: | Werbung | Advertising | Verbraucher | Consumers | Sport | Sports |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2019-023 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012495770