Advertising to reduce meat consumption : positive framing versus negative framing effects on attention
Caitlin Zunckel, Pragasen Pillay, Mark Hamilton Drummond and David Rosenstein
| Year of publication: |
2023
|
|---|---|
| Authors: | Zunckel, Caitlin ; Pillay, Pragasen ; Drummond, Mark Hamilton ; Rosenstein, David |
| Subject: | Attention | Consumer neuroscience | Eye-tracking | Meat consumption | Message framing | Konsumentenverhalten | Consumer behaviour | Prospect Theory | Prospect theory | Fleisch | Meat | Werbewirkung | Advertising effects | Werbung | Advertising | Neurowissenschaften | Neuroscience | Wahrnehmung | Perception | Kognition | Cognition | Experiment |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSOCM-03-2023-0062 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014426718