Advertising value and privacy concerns in mobile advertising : the case of SMS advertising in banking

Hui Shan Lom, Ai Chin Thoo, Weng Marc Lim, Kian Yeik Koay

Year of publication:	2024
Authors:	Hui Shan Lom ; Thoo Ai Chin ; Lim, Weng Marc ; Koay, Kian Yeik
Subject:	Acceptance \| Advertising \| Artificial Intelligence \| Attitude \| Bank \| Entertainment \| Informativeness \| Irritation \| Mobile \| Privacy \| SMS \| Datenschutz \| Data protection \| Werbung \| Mobile Marketing \| Mobile marketing \| Künstliche Intelligenz \| Artificial intelligence \| Online-Marketing \| Internet marketing \| Konsumentenverhalten \| Consumer behaviour \| Mobiltelefon \| Mobile phone \| Werbewirkung \| Advertising effects \| Mobile Business \| Mobile business \| Mobilkommunikation \| Mobile communications \| Innovationsakzeptanz \| Innovation adoption

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