Advertising value constructs' implication on purchase intention : social media advertising
Edirisinghe Arachchige Chaminda Prasanna Karunarathne, Weerasinge Asha Thilini
| Year of publication: |
2022
|
|---|---|
| Authors: | Karunarathne, E. A. C. P. ; Thilini, Weerasinge Asha |
| Published in: |
Management dynamics in the knowledge economy. - Bucharest : NUPSPA, ISSN 2392-8042, ZDB-ID 2819566-8. - Vol. 10.2022, 3/37, p. 287-303
|
| Subject: | social media advertising | advertising value | informativeness | entertainment | irritability | purchase intention | Social Web | Social web | Online-Marketing | Internet marketing | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Kaufmotiv | Consumer motivation |
freely available