Affective and cognitive antecedents of customer loyalty towards e-mail service providers

Sampath Kumar Ranganathan; Vivek Madupu; Sandipan Sen; John R. Brooks

Year of publication:	2013
Authors:	Ranganathan, Sampath Kumar ; Madupu, Vivek ; Sen, Sandipan ; Brooks, John R.
Published in:	The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 27.2013, 3, p. 195-206
Subject:	E-Mail \| E-mail \| Beziehungsmarketing \| Relationship marketing \| Kundenzufriedenheit \| Customer satisfaction \| Emotion \| Kognition \| Cognition \| USA \| United States

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