Affective and cognitive antecedents of customer loyalty towards e-mail service providers
| Year of publication: |
2013
|
|---|---|
| Authors: | Ranganathan, Sampath Kumar ; Madupu, Vivek ; Sen, Sandipan ; Brooks, John R. |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 27.2013, 3 (17.5.), p. 195-206
|