Affective commitment and customer loyalty in crowdsourcing : antecedents, interdependencies, and practical implications
Matthias Bernhard Schulten and Fabian Schaefer (Hochschule Furtwangen University)
| Year of publication: |
December 2015
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|---|---|
| Authors: | Schulten, Matthias Bernhard ; Schaefer, Fabian |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 25.2015, 5, p. 516-528
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| Subject: | crowdsourcing | process satisfaction | sense of virtual community | affective commitment | customer loyalty | Beziehungsmarketing | Relationship marketing | Crowdsourcing | Social Web | Social web | Kundenzufriedenheit | Customer satisfaction | Mitarbeiterbindung | Employee retention | Emotion | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention |