Affective Responses to Images In Print Advertising: Affect Integration in a Simultaneous Presentation Context
| Year of publication: |
2008
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| Authors: | Chowdhury, Rafi ; Olsen, G. ; Pracejus, John |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 37.2008, 3 (1.9.), p. 7-19
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