African consumers and country-of-origin influence : evidence from Morocco
Year of publication: |
2015
|
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Authors: | Oumlil, A. Ben |
Published in: |
The Routledge companion to business in Africa. - London : Routledge, ISBN 0-415-63545-4. - 2015, p. 117-126
|
Subject: | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Marokko | Morocco |
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