Age segmentation for predicting behavioural intention of using railway services in Indonesia
Savira Miranti Ansory and Anya Safira
| Year of publication: |
2018
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|---|---|
| Authors: | Ansory, Savira Miranti ; Safira, Anya |
| Published in: |
Asian journal of business and accounting : AJBA. - Kuala Lumpur : Faculty of Business and Accountancy, ISSN 2180-3137, ZDB-ID 2945283-1. - Vol. 11.2018, 1, p. 229-264
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| Subject: | Behavioural Intention | Railway Services | Age Segmentation | Customer Satisfaction | Corporate Image | Kundenzufriedenheit | Customer satisfaction | Indonesien | Indonesia | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Schienenverkehr | Railway transport | Firmenimage | Corporate reputation | Marktsegmentierung | Market segmentation | Zielgruppe | Target group | Verbrauchereinstellung | Consumer attitudes |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.22452/ajba.vol11no1.8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012035278