Agency-generated research of consumer-generated content : the risks, best practices, and ethics
Sonia Dickinson-Delaporte; Gayle Kerr
| Year of publication: |
2014
|
|---|---|
| Authors: | Dickinson-Delaporte, Sonia ; Kerr, Gayle |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 54.2014, 4, p. 469-478
|
| Subject: | Werbewirtschaft | Advertising industry | Werbeplanung | Advertising planning | Werbewirkung | Advertising effects | Social Web | Social web | Webanalyse | Web analytics | Delphi-Methode | Delphi technique |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010481162