Agent-based simulation of consumer purchase decision-making and the decoy effect
| Year of publication: |
2007
|
|---|---|
| Authors: | Zhang, Tao ; Zhang, David |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 60.2007, 8, p. 912-922
|
| Publisher: |
Elsevier |