Aggregate diffusion forecasting models in marketing: A critical review
| Year of publication: |
1994
|
|---|---|
| Authors: | Parker, Philip M. |
| Published in: |
International Journal of Forecasting. - Elsevier, ISSN 0169-2070. - Vol. 10.1994, 2, p. 353-380
|
| Publisher: |
Elsevier |