Aggregate diffusion forecasting models in marketing : a critical review
by P. Parker
| Year of publication: |
1993
|
|---|---|
| Authors: | Parker, Philip M. |
| Publisher: |
Fontainebleau, France |
| Subject: | Prognoseverfahren | Forecasting model | Theorie | Theory | Innovationsdiffusion | Innovation diffusion | Marktforschung | Market research |
| Extent: | 37 S. : graph. Darst |
|---|---|
| Series: | R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers. - Fontainebleau : [Verlag nicht ermittelbar], ZDB-ID 1231885-1. R&D / INSEAD / INSEAD ; 93,92 : TM/MKT |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000880790