Aggregate images of American and Japanese products: implications on international marketing
Year of publication: |
1981
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Authors: | Narayana, Chem L. |
Published in: |
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business. - New York, NY : Columbia Univ., ISSN 0022-5428, ZDB-ID 281462-6. - Vol. 16.1981, 2, p. 31-35
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Subject: | Absatz | Produkt | Wirtschaftliches Verhalten | Verbraucher | Image | USA | Japan |
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