Agile’s ten implementation challenges

Purpose By learning how to overcome implementation challenges, the Agile methodology can enable organizations to cope with the 21st Century marketplace and deliver what customers expect and demand: easy, quick, convenient, personalized responsiveness at scale.” Design/methodology/approach The 10 major implementation challenges are addressed. Findings Agile offers a methodology that can improve the chances of building a new product or service that people will actually buy, use and like. Practical implications A key Agile principle – doing work in small iterative cycles with customer feedback at the end of each cycle – is a transformative idea. Originality/value The author has recently made on-site visits to leading corporations that have adopted Agile. The “Agile” managers he met recognize that the future of their firm depends on inspiring those doing the work to accelerate innovation and add genuine value to customer, that enhancing that capacity depends on giving autonomy to self-organizing teams within broad parameters of control.