Agility in marketing teams : an analysis of factors influencing the entry decision into a trendy social network
Itziar Oltra, Carmen Camarero, Rebeca San José
| Year of publication: |
2025
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|---|---|
| Authors: | Oltra, Itziar ; Camarero Izquierdo, Carmen ; San José, Rebeca |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 187.2025, Art.-No. 115054, p. 1-18
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| Subject: | Fuzzy-set Qualitative Comparative Analysis (fsQCA) | Marketing agility | Social media adoption | Social media marketing | UTAUT | Social Web | Social web | Online-Marketing | Internet marketing | Soziales Netzwerk | Social network |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2024.115054 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015158170