Agrarkommunikation : eine Einführung in Theorie, Konzeption und Umsetzung

Matthias Kussin, Jan Berstermann

Einleitung -- Konzeption -- Analyse -- Strategische Kommunikationsplanung -- Maßnahmen und Instrumente der Agrarkommunikation -- Evaluation -- Risikokommunikation -- Nachhaltigkeitskommunikation im Agrarsektor -- Projektkommunikation in der Agrarbranche -- Veränderungskommunikation im Agrarsektor -- Krisenkommunikation.

Year of publication:	[2022]
Authors:	Kussin, Matthias ; Berstermann, Jan
Publisher:	Wiesbaden : Springer Fachmedien Wiesbaden Wiesbaden : Springer Gabler
Subject:	Landwirtschaft \| Agriculture \| Kommunikation \| Communication \| Strategisches Management \| Strategic management \| Landwirtschaftlicher Betrieb \| Agrarpolitik \| Öffentlichkeitsarbeit

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