AI-based innovation in B2B marketing : an interdisciplinary framework incorporating academic and practitioner perspectives
Maria Petrescu, Anjala S. Krishen, Sheen Kachen, John T. Gironda
| Year of publication: |
2022
|
|---|---|
| Authors: | Petrescu, Maria ; Krishen, Anjala S. ; Kachen, Sheen ; Gironda, John T. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 103.2022, p. 61-72
|
| Subject: | Artificial intelligence | B2B innovation | Bibliometric review | Knowledge creation | Marketing exchanges | Semantic content analysis | B-to-B-Marketing | Business-to-business marketing | Künstliche Intelligenz | Bibliometrie | Bibliometrics | Innovation | Wissensmanagement | Knowledge management | Lieferantenmanagement | Supplier relationship management | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2022.03.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013255691