AI in sales : Laying the foundations for future research
Colleen E. McClure, Rhett T. Epler, Laurianne Schmitt and Deva Rangarajan
| Year of publication: |
2024
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|---|---|
| Authors: | McClure, Colleen E. ; Epler, Rhett T. ; Schmitt, Laurianne ; Rangarajan, Deva |
| Published in: |
Journal of personal selling & sales management : JPSSM. - London : Routledge, Taylor & Francis, ISSN 1557-7813, ZDB-ID 2068748-5. - Vol. 44.2024, 2, p. 108-127
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| Subject: | Artificial intelligence | customers | organizations | sales function | sales managers | sales process | Verkauf | Selling | Künstliche Intelligenz | Verkaufspersonal | Salespeople | Absatz | Sales | Beziehungsmarketing | Relationship marketing | Vertrieb | Physical distribution |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08853134.2024.2329905 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014575056