Aiming for a perceived partnership in relationship lending : a viable tool for differentiation in financial services?
Year of publication: |
2013
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Authors: | Lundahl, Nicolaus ; Silver, Lars |
Published in: |
International journal of management & enterprise development : IJMED. - Olney, Bucks. : Inderscience, ISSN 1468-4330, ZDB-ID 2141643-6. - Vol. 12.2012, 4/5/6, p. 277-295
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Subject: | banking | small and medium sized enterprise | SME | customer satisfaction | service marketing | partnership | relationship lending | structural equations' modelling | Sweden | KMU | Schweden | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Kreditgeschäft | Bank lending | Hausbank | Relationship lending | Strukturgleichungsmodell | Structural equation model | Bank | Finanzdienstleistung | Financial services | Unternehmensfinanzierung | Corporate finance |
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