AJAE Appendix: The Problem of Free Riding in Voluntary Generic Advertising: Parallelism and Possible Solutions from the Lab
Year of publication: |
2008
|
---|---|
Authors: | Messer, Kent D. ; Kaiser, Harry M. ; Schulze, William D. |
Published in: |
American Journal of Agricultural Economics Appendices. - Agricultural and Applied Economics Association - AAEA. - Vol. 90.2008, 2
|
Publisher: |
Agricultural and Applied Economics Association - AAEA |
Subject: | Marketing |
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