Aligning Branding Strategies and Governance of Vertical Transactions in Agri-Food Chains
Year of publication: |
2013
|
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Authors: | Raynaud, Emmanuel |
Other Persons: | Sauvée, Loïc (contributor) ; Valceschini, Egizio (contributor) |
Publisher: |
[2013]: [S.l.] : SSRN |
Subject: | Markenführung | Brand management | Agroindustrie | Agro-industry | Lieferkette | Supply chain | Transaktionskosten | Transaction costs |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Industrial and Corporate Change, Vol. 18, Issue 5, pp. 835-868, 2009 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 2009 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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