Aligning governance, brand governance and social media strategies for improved organizational performance : a qualitative comparative analysis of national sport organizations
Arthur Lefebvre, Milena M. Parent, Marijke Taks, Michael L. Naraine, Benoit Séguin and Russell Hoye
| Year of publication: |
2023
|
|---|---|
| Authors: | Lefebvre, Arthur ; Parent, Milena M. ; Taks, Marijke ; Naraine, Michael L. ; Séguin, Benoit ; Hoye, Russell |
| Published in: |
Sport, Business and Management : an international journal ; SBM. - Bingley : Emerald, ISSN 2042-6798, ZDB-ID 2589607-6. - Vol. 14.2023, 1, p. 19-37
|
| Subject: | Branding | Competitive advantage | Good governance | Integrated governance | Organizational effectiveness | Markenführung | Brand management | Good Governance | Sportorganisation | Sport organization | Unternehmenserfolg | Firm performance | Social Web | Social web | Governance-Ansatz | Governance approach | Wettbewerbsvorteil |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/SBM-03-2023-0031 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014451220