Aligning marketing and operations for more effective and efficient "total oerations"
David Walters and Jyotirmoyee Bhattacharjya
| Year of publication: |
2013
|
|---|---|
| Authors: | Walters, David ; Bhattacharjya, Jyotirmoyee |
| Published in: |
International journal of logistics economics and globalisation. - Genève : Inderscience Enterprises, ISSN 1741-5373, ZDB-ID 2422773-0. - Vol. 5.2013, 2, p. 94-107
|
| Subject: | aligning marketing and operations | customer-centric thinking | value proposition | value drivers | customer facing processes | value chain management | value migration | digitisation | additive manufacturing | digital global manufacturing | Betriebliche Wertschöpfung | Value creation | Lieferkette | Supply chain | Industrie | Manufacturing industries | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Prozessmanagement | Business process management | Digitalisierung | Digitization | Strategisches Management | Strategic management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010376698