Aligning marketing strategies throughout the supply chain to enhance performance
| Year of publication: |
2012
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|---|---|
| Authors: | Green, Kenneth W. ; Whitten, Dwayne ; Inman, R. Anthony |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 41.2012, 6, p. 1008-1019
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